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Jobs at Dining Alliance

Content Marketing Specialist

Location: Waltham, MA

Department: Dining Alliance

Type: Full Time

Min. Experience: Mid Level

Company Overview:

With over 20,000 locations and over $3 billion in buying power, Dining Alliance helps independent restaurants stay competitive by combining their purchasing power in order to lower their costs and increase quality.  Dining Alliance also is an incubator of several brands and companies that are disrupting and revolutionizing the foodservice industry through technology, innovation and customization. 

Dining Alliance was founded by a serial entrepreneur, John Davie, who remains the CEO today and appreciates a dynamic and vibrant culture. The office environment is one of collaboration and celebration of individual and group success. Some of the employee perks offered are a gym membership, regular happy hours and lunches, along with other elements of a competitive benefits package.

Dining Alliance is the nation's largest purchasing organization for independent restaurants. Our company has experienced explosive growth in the last few years and our CEO won Boston Business Journal's 40-Under-40 Award.

Company & Team Culture:

We are looking for a positive, enthusiastic and creative team member to join our marketing team of 4 people. We support 8+ companies within our family of owned brands. Our priorities are often shifting quickly as we operate similar to a Marketing Agency serving our various stakeholders.  The person that takes this job will need to pride themselves on being a team player and being able to jump in and figure out any task they are given. At any given moment the 4 members of our department are likely focused on 7 separate projects.  We work in a fairly loose structure of independence and collaboration.  We are looking for candidates who like to take a project and run with creativity and confidence.  If you prefer to operate with lots of oversight, tight and consistent objectives, clear goals and pre-determined expectations of results, you may find this job hectic, stressful and unfulfilling.  If you love working with a wide set of challenges, managing multiple priorities and capitalizing on opportunities to contribute your own unique designs and ideas -- Dining Alliance is the perfect place for you!

Primary Job Responsibilities:

The Content Marketing Specialist is responsible for creating marketing content on a consistent basis. S/he will create and manage a content calendar and content roadmap. This person will be responsible for understanding the buyer’s persona, what values trigger buying decisions, and what topics are hot in the industry. S/he needs to educate targeted customers on topics that will impact their business and attract them to our service offerings.

Job Responsibilities:

  • Create messaging framework, persona value map, content roadmap, and content schedule
  • Responsible for SEO and keyword strategies
  • Manage & develop marketing assets
  • Measure, track and drive traffic from Search Engines
  • Cultivate Leads (from whitepapers, e-books, industry reports, webinars)
  • Newsletter Management

*Our team operates on somewhat of a “Melting Pot” Structure – meaning that while we all have strong job focuses and skills – we often have to dig in at a moment’s notice to help one another accomplish other business goals. The person that fills this role must be a strong team player and able to assist/have an understanding of all areas of marketing. Our whole team plays key roles in our strategy and marketing presence.  

Number of Direct Reports: 0

Education Requirements:

  •  Bachelor's Degree in Marketing or Related

Experience Requirements:

  • 3+ year Marketing Experience
  • 2+ years of Content Experience
  • Graphic Design Skills Required (will be responsible for applying the design element to content created)
  • Strong editorial skills
  • Marketo, Hubspot, Salesforce Experience Desired
  • B2B Marketing Experience
  • Understanding & Love for the Food/Restaurant Industry 

Benefits:

  • Competitive compensation
  • Excellent training program with career path
  • 401K Incentive Savings Plan with Employer Contribution
  • Medical and Dental Insurance
  • Gym membership
  • Personal Responsibility Paid Time Off Policy

Dining Alliance is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, religion, ancestry, age, sex, sexual orientation, marital status, national origin, disability or handicap, or veteran status.

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